I was approached in 2018 by a large multi-national corporation to help them develop a guide for their R&D teams on how to exploit the knowledge and resource capital of universities. The subsequent ‘playbook’ contained over 130 pages of illustrated tools and resources to help build strategic relationships and enhance organisations research and development capabilities.
The resource is informed by the experiences and insights of the R&D staff and OpenInnovation specialists. It can be read in one sitting but is something people can return to, using the tools, frameworks and templates as part of their ongoing partnering work.
The ground covered included:
A playbook works by describing set pieces and well-known ‘plays’. It is a term that originated in North America to describe and catalogue sporting strategies. In this instance, the ‘plays’ we focused on are those that typically occur or need to be navigated when industry partner with universities. The playbook was distributed to over forty countries via the client’s open innovation strategy.
The book will be available for sale in 2021.
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